This Morning

Analysis by Reviewed APKs

This Morning is a companion app for fans of the ITV daytime show, bringing together clips, recipes, fashion and beauty tips, competitions, and shopping. I see it as a handy place to dip into the show’s subjects when I have a few spare minutes, rather than a replacement for watching the programme itself. Its mix of practical ideas and entertainment makes the most sense for people who already enjoy This Morning.

A quick lunchtime catch-up

When I have a short break and do not want to settle in for a full programme, an app built around the show’s clips feels like a natural fit. I can browse for something that catches my eye, then move from a talking point to a recipe or a fashion tip. That makes This Morning useful in small pockets of the day, especially when I already know the show and want more of its familiar mix.

The practical appeal is that the app gathers several strands of the programme in one place. I might arrive looking for a cooking idea and end up watching a clip, or open it for a quick browse and spot a beauty tip worth saving in mind. The description promises new content daily, so it is intended to offer reasons to return rather than serve only as a one-time guide.

A show companion, not a TV guide

The clearest comparison is with watching This Morning on television: the app gives me access to clips and related material, while the programme itself remains the main event. It also differs from a general recipe or fashion app, because its appeal comes from the show’s particular blend of subjects and experts. I would open it for content connected to This Morning, not as a broad reference library covering every topic in depth.

It is also not described as a full streaming service, a news app, or a tool for organizing the day. The focus is show-related entertainment and extras, including competitions and ways to shop items featured on the programme. If I wanted a complete episode, a comprehensive product catalogue, or a dedicated recipe collection, I would look for a service designed specifically for that job instead.

Browse with a small purpose

I get more from a companion app when I open it with a loose idea of what I want: perhaps a dinner suggestion, a beauty tip, or a clip I heard people discussing. That small bit of direction helps keep browsing from turning into an aimless scroll. The app brings together different kinds of show content, so choosing a subject first gives each short visit a clearer shape.

A simple habit is to treat the app as a follow-up to something that interested me on the programme. I can check for a related clip, look through recipes, or see whether the show has a competition I want to enter. Shopping is another distinct reason to visit, whether I am browsing featured looks or branded merchandise. Keeping those purposes separate makes the app easier to use as an occasional companion.

Who may enjoy it

I would recommend This Morning to regular viewers who like having the show’s clips and lifestyle material gathered in one place. It suits people who enjoy browsing recipes, fashion and beauty tips, competitions, or items connected to the programme. The mix works particularly well for casual visits: I can arrive for one idea, spend a few minutes with it, and leave without needing to commit to a long viewing session.

It may be less appealing if I do not watch the programme or have little interest in its style of daytime content. The app is organized around the show rather than built as a general-purpose video, cooking, or shopping service. Anyone expecting a complete broadcast archive or a specialist resource should keep that distinction in mind. For an existing fan, though, the related extras are the point.

This Morning is an entertainment app from ITV PLC. On Google Play, it has more than one million installs. The app is free to download, and the store information says it contains ads. There are no in-app purchases. Its content rating is Everyone, which gives a useful basic sense of the audience classification shown in the store.

The current version is listed as varying with device. The supplied app information does not give an Android minimum, release date, or last-update date, so I would check Google Play for details relevant to a particular device. Ratings and rating counts are not included in the available store figures, so I have left them out rather than guess.

A closer look at the show companion

Getting a feel for it

My first impression is shaped by the app’s role as an extension of a familiar television programme. Rather than presenting itself as a general lifestyle destination, it brings together material associated with This Morning: clips, recipes, fashion and beauty tips, competitions, and shopping. That makes the purpose easy to understand from the start, particularly for someone who already recognizes the show’s range of subjects.

The description does not spell out a detailed setup process, so I would not expect the app to require a particular routine before I can browse. Its appeal is more about having show-related content available in one place. I would approach it as an occasional companion: open it when I want to explore something from the programme, then leave when I have found what I came for.

Everyday browsing

Day to day, the app’s main draw is variety. A visit can start with a clip and lead to a recipe, or begin with fashion and beauty tips instead. That range gives me a few different reasons to check in, without making the app sound like a single-purpose tool. It is an easy fit for short browsing sessions when I have time for one item rather than a whole show.

The promise of new content daily gives the app a regular, magazine-like rhythm. I can imagine checking in when I have a quiet moment, rather than setting aside a dedicated block of time. The experience will be most rewarding if I enjoy the topics the programme covers; the app’s day-to-day usefulness depends on that connection, not on serving every kind of entertainment or information.

More than clips

The clips are only one part of the package. The app also brings in recipes and fashion and beauty tips from the show’s experts, giving viewers a way to revisit subjects that might be useful beyond the screen. I like that this puts practical ideas alongside entertainment. A clip can be fun to watch, while a recipe or tip gives me a reason to remember the visit afterward.

Competitions and shopping add a more interactive side. The app is described as a way to play competitions, browse favourite looks, and order This Morning-branded merchandise through the ITV Shop. These are distinct from simply watching content, so they broaden the app’s role for fans. I would treat them as optional extras rather than assume every visit needs to involve shopping or entering a competition.

A useful return visit

One practical routine is to open the app after seeing a segment that I want to revisit. If a recipe caught my attention, I can look through the app’s cooking content; if a style feature was more memorable, I can explore its fashion and beauty material. This gives the browse a clear starting point and helps connect the app to the actual reason I downloaded it.

I would also make separate visits for separate interests. A quick check for clips can stay brief, while browsing competitions or featured items can take longer if I feel like exploring. The app’s mix supports that flexible approach. It does not need to become part of a rigid daily schedule to be useful; it can simply be the place I return to when a show-related subject interests me.

Keep expectations grounded

The main limitation is its specific focus. This Morning fans may appreciate having several kinds of related content together, but people who are not drawn to the programme’s subjects may find fewer reasons to return. It is not presented as a general streaming library or a comprehensive resource for cooking, fashion, or beauty, so I would avoid expecting it to replace services dedicated to those areas.

Shopping and competitions are part of the experience, but they will not matter equally to every user. I would also keep in mind that the app contains ads, which can be a consideration during browsing. The overall fit comes down to whether I want show-related clips and extras. If that is the goal, the focused mix is a strength; otherwise, its scope may feel narrow.

This Morning makes sense as a companion for viewers who want more than the broadcast: clips, lifestyle ideas, competitions, and shopping tied to the programme. I like the way its content can support a quick visit as easily as a longer browse, while keeping the show itself at the center.

I would try it if I already watch This Morning and want an easy place to explore related material. If I am looking for a broad video service or a specialist lifestyle app, I would choose something with a wider purpose. For the show’s audience, this is a focused extra rather than a must-have for everyone.

This Morning Frequently Asked Questions